Being in the hospitality business is not an easy task. This is an industry that is usually considered seasonal: your hotel will gain more business and profits during the summer season and on holidays.

Unfortunately, even during peak seasons, your small or independent hotel may still not earn as much as you want it to. And this is mainly due to your competition.

There are certain tips or ways small or independent hotel owners can follow so that they can increase or grow their business. These include the following:

Nearly all businesses today, including hotels, have online booking or buying capabilities. If you don’t have this feature, then you’re losing a lot of potential customers and of course, business. This means having an online reservation or booking system that is easy to use.

At present, you should have at least a Facebook page and a Twitter account that clearly displays your brand logo and name. Of course, you have to be sharing interesting and engaging posts at least once a day. By using these free social networking platforms, you get to reach out to potential customers and also bolster your credibility.

Always value your customers and their experiences at your hotel. Lastly, small hotels have a leg up since such establishments can provide personalized experiences for their customers. As such, it is important to find your unique selling point. If you are having a hard time finding unique yet valuable services to offer, focus on the special capabilities you have as a small business to make guests’ experiences truly personal and sell it.